Twitter’s rebranding efforts have hit a roadblock as the company’s new “X” sign installed on its San Francisco headquarters is under investigation for lacking proper permits. The San Francisco Department of Building Inspection stated that a building permit is required to ensure the sign’s structural safety and proper installation. An inspector visited the Twitter headquarters to notify the company of the violation and request access to the roof to inspect the sign. Twitter representatives claimed that the sign was only temporary for an event. Inspectors attempted to gain access to the roof again, but it was denied. Twitter has not responded to requests for comment. This is not the first time Twitter has faced issues with signage, as the removal of its iconic bird logo also resulted in a complaint filed with the city. Rebecca Carballo reported

Twitter’s Rebranding Sign Under Investigation for Lack of Permits

An “X” sign recently installed on Twitter’s San Francisco headquarters as part of the company’s rebranding is now under investigation by the city for lacking proper permits, according to city officials.

Permits Required for Structural Safety

Patrick Hannan, a spokesman for the San Francisco Department of Building Inspection, stated on Sunday that a building permit is necessary to ensure the sign’s structural integrity and safe installation. He emphasized that planning review and approval are also essential for the installation of such signage.

After receiving a complaint, an inspector visited Twitter headquarters on Friday to notify the company of the violation and request access to the roof for an inspection.

In response, Twitter representatives claimed that the sign was a “temporary lighted sign for an event,” according to the complaint.

Denial of Access and Twitter’s Silence

City inspectors made a second attempt to gain access to the roof on Saturday but were denied entry by the tenant upon arrival, as stated in the complaint.

As of Sunday, Twitter had not provided any comment in response to the request for clarification.

San Francisco Supervisor Seeks Cooperation

Matt Dorsey, the District 6 supervisor representing the area where Twitter’s headquarters are located, expressed his disappointment with the company’s refusal to allow building inspectors inside. He described Twitter’s behavior as an “adversarial posture” and expressed hope for a change in their stance.

Mr. Dorsey extended an olive branch, stating, “I think there’s a lot of people in city government who would welcome the opportunity to work with a large employer like X. Let’s figure out what we’re going to do with the sign, but we can have a good productive partnership with a city employer.”

Prior Signage Issues

This is not the first time Twitter has faced problems related to signage.

Earlier, the San Francisco police prevented workers from removing the brand’s iconic bird logo from the building’s side, citing safety concerns for pedestrians due to the absence of proper precautions. A complaint regarding the removal of that sign was also filed with the city. The “X” sign was subsequently installed after the original sign’s removal.

In conclusion, Twitter’s rebranding sign at its San Francisco headquarters is currently under investigation by the city for lacking the necessary permits. The company’s refusal to grant access to building inspectors has raised concerns among city officials. This incident adds to a series of signage issues faced by Twitter..