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India’s Biggest Exhibitor PVR Inox Chooses Shah Rukh Khan’s Dunki Over Salaar in North India
In a surprising turn of events, India’s biggest exhibitor, PVR Inox, has made a bold move by choosing Shah Rukh Khan’s upcoming film Dunki over the much-anticipated movie Salaar. This decision has led to a significant buzz in the industry, with many wondering about the implications it may have on the box office performance of both films.
PVR Inox, known for its extensive network of single-screen properties across North India, has decided to allot all shows at these venues to Dunki. If the exhibitor sticks to this move, it is expected that more single screens will follow suit, further boosting the prospects of Dunki at the box office.
The decision comes as a surprise to many, considering that Salaar is one of the most anticipated films of the year. Starring Prabhas, the movie has garnered immense attention and has been generating a lot of hype since its announcement. However, PVR Inox seems to have placed its bet on Shah Rukh Khan’s star power and the potential of Dunki to attract audiences to their single-screen properties.
This move by PVR Inox is significant not only for the two films involved but also for the overall dynamics of the Indian film industry. Single-screen cinemas have been struggling in recent years, with the rise of multiplexes and OTT platforms. By giving preference to Dunki, PVR Inox is signaling a potential shift in the balance of power. If the film performs well at these single-screen properties, it could encourage other exhibitors to follow suit and allocate more shows to films with star power.
The decision by PVR Inox also highlights the influence and popularity of Shah Rukh Khan in the Indian film industry. Despite a gap in his filmography, the actor continues to command a massive fan following, and his films are eagerly awaited by audiences. This move by PVR Inox is a testament to the belief in Shah Rukh Khan’s star power and his ability to attract audiences to theaters.
It is worth mentioning that the success of Dunki at these single-screen properties will largely depend on the content and the reception it receives from audiences. While star power can attract initial footfall, ultimately, the film’s quality and word-of-mouth publicity will determine its long-term success.
The decision by PVR Inox has already created a significant buzz on social media, with fans and industry insiders expressing their opinions. The move has also sparked a debate about the future of single-screen cinemas and their role in the evolving film distribution landscape.
As the release dates of Dunki and Salaar approach, all eyes will be on PVR Inox’s single-screen properties to see how this decision plays out. The success or failure of Dunki at these venues could potentially have far-reaching implications for the Indian film industry. It remains to be seen whether other exhibitors will follow suit and allocate more shows to films with star power or if this is a one-off move by PVR Inox.
In conclusion, PVR Inox’s decision to choose Dunki over Salaar at their single-screen properties in North India has caused a stir in the industry. This move highlights the influence of Shah Rukh Khan and could potentially lead to a shift in the dynamics of the Indian film industry. As the release dates of both films draw near, all eyes will be on PVR Inox’s single-screen properties to see how this decision impacts the box office performance of Dunki..
BIG BREAKING: India’s Biggest Exhibitor #PVRInox chooses #Dunki over #Salaar in North India and allots ALL SHOWS @ their single screen properties to the #ShahRukhKhan film. If they stick to this move, more single screens will follow suit. Bookings at single screens of #PI… pic.twitter.com/qvsBLbJLnL
— The unrealistic Guy (@GuyUnrealistic) December 20, 2023
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@GuyUnrealistic said BIG BREAKING: India’s Biggest Exhibitor #PVRInox chooses #Dunki over #Salaar in North India and allots ALL SHOWS @ their single screen properties to the #ShahRukhKhan film. If they stick to this move, more single screens will follow suit. Bookings at single screens of #PI… twitter.com/i/web/status/1…
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