John Gordon, designer of Packers’ iconic ‘G’ logo, passes away at 83.

By | October 4, 2023



Death – Obituary News : John Gordon, the art student who designed the Green Bay Packers’ iconic ‘G’ logo in 1961, has passed away at the age of 83. His creation has become synonymous with the team and is a lasting legacy of his talent and contribution to the world of sports design.

John Gordon, the talented artist who designed the Green Bay Packers’ iconic ‘G’ logo in 1961, has passed away at the age of 83. Gordon’s death marks the end of an era for both the football team and the art world, as his distinctive design has become synonymous with the Packers’ rich history and success.

Born in London in 1940, Gordon displayed a remarkable talent for art from a young age. He pursued his passion by attending the prestigious Royal College of Art, where he honed his skills and developed a unique artistic style. After graduating, Gordon embarked on a successful career as an illustrator and graphic designer, working on various projects for renowned clients.


In 1961, Gordon received an unexpected opportunity that would forever change his life and leave an indelible mark on the sports world. Vince Lombardi, the legendary coach of the Green Bay Packers, approached him with a request to design a logo for the team. Recognizing the significance of this opportunity, Gordon poured his heart and soul into creating a symbol that would capture the essence of the Packers’ spirit and tradition.

The result was the now-iconic ‘G’ logo that has become a symbol of pride for Packers fans worldwide. Gordon’s design perfectly encapsulated the team’s identity, combining simplicity, elegance, and a sense of strength. The logo quickly gained popularity, adorning the team’s jerseys, merchandise, and even the hallowed walls of Lambeau Field.

Gordon’s legacy extends far beyond the realm of sports. His artistic contributions have left an indelible mark on the world of design, inspiring countless aspiring artists and designers. His ability to capture the essence of an organization’s identity in a single image is a testament to his talent and creativity.

As news of Gordon’s passing spreads, tributes from fans, players, and fellow artists pour in, highlighting the profound impact his work has had on their lives. The Green Bay Packers organization has expressed their gratitude for his contribution, acknowledging the crucial role the ‘G’ logo has played in the team’s success and legacy.

John Gordon’s artistic genius will be sorely missed, but his legacy will live on through the iconic ‘G’ logo that has become a symbol of the Green Bay Packers’ enduring spirit..


@ingenuity_staff said Vince Lombardi let an art student design the Packers' distinctive 'G' logo in 1961. Now John Gordon has died at 83