weird celebrity marketing, unconventional beauty products, humorous soap branding

I promise you no woman wants to bath with a soap called “Jacob Elordi’s bathwater” that’s the type of weird marketing that only works on men

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— 𝚒𝚟𝚢 (@periwinklhaze) August 21, 2025

I promise you no woman wants to bath with a soap called “Jacob Elordi’s bathwater” that’s the type of weird marketing that only works on men

In the age of quirky marketing strategies, the notion of a soap called “Jacob Elordi’s bathwater” raises eyebrows and sparks conversations. This humorous comment from Twitter user 𝚐𝚒𝚛𝚕 𝚍𝚊𝚜𝚑 (@periwinklhaze) highlights a growing trend where brands attempt to capture consumer attention through bizarre and unconventional product ideas.

The tweet suggests that women might not be as receptive to such peculiar branding as men. It reflects a broader observation about how gender influences purchasing decisions and marketing effectiveness. In a world where personal care products are often marketed with a glamorous or luxurious angle, a soap named after a popular male celebrity like Jacob Elordi can seem off-putting to many women.

Instead of drawing in a diverse audience, this type of marketing may alienate potential female customers. It’s essential for brands to recognize that while shock value can be intriguing, it often doesn’t translate into sales. According to marketing experts, understanding your target audience is crucial for developing effective promotional strategies.

Humor and whimsy can work in marketing, but they should align with the values and preferences of the intended demographic. Women, in particular, may prefer products that emphasize quality, scent, and skincare benefits rather than gimmicky names.

In summary, the statement “I promise you no woman wants to bath with a soap called ‘Jacob Elordi’s bathwater’” serves as a reminder for brands to think critically about their marketing messages. Engaging women in meaningful ways can lead to more successful campaigns that resonate with their experiences and preferences.