The Great Awokening, racial discourse dynamics, white liberal communication strategies

Trump isn’t “rewriting history.” He’s fighting The Great Awokening—the phenomenon where white progressives became newly obsessed with race starting in 2012, to the point where a 2018 Yale study found white liberals DUMB DOWN THEIR VOCABULARY when they talk to people of color. pic.twitter.com/YxJLZ1E4iW

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— Batya Ungar-Sargon (@bungarsargon) August 21, 2025

Trump isn’t "rewriting history."

When discussing contemporary political dynamics, it’s essential to understand the context of statements made by figures like Donald Trump. He asserts that he isn’t "rewriting history," but rather engaging in a struggle against what some term "The Great Awokening." This phenomenon refers to a marked shift in the attitudes of white progressives towards race, particularly noticeable since 2012. The focus on racial issues has intensified, causing many to adopt new approaches to conversations about race.

He’s fighting The Great Awokening

The Great Awokening highlights how white progressives have become increasingly preoccupied with racial dynamics. This change isn’t just a matter of awareness; it has tangible implications for communication. A notable 2018 Yale study revealed an intriguing phenomenon: white liberals tend to "dumb down their vocabulary" when interacting with people of color. This finding raises questions about the assumptions underlying such behavior. Are these liberals genuinely trying to be inclusive, or does this reflect a deeper misunderstanding of race relations?

The phenomenon is complex and often debated. Critics argue that this behavior can be patronizing, while proponents might see it as an attempt to bridge communication gaps. Understanding these nuances is crucial in unpacking the motivations behind such actions and the broader implications for society.

This ongoing conversation about race, language, and perception is vital, especially in today’s polarized political landscape. Engaging with these ideas can help foster a more nuanced understanding of race relations and the challenges that arise in conversations about identity and privilege. By exploring these themes, we can better grasp the motivations driving figures like Trump and their critiques of modern social movements.

For more insights on this topic, check out the Yale study linked here.