Women Boycott e.l.f. Makeup Over Comedian’s Ad! — unhinged makeup controversy, comedian ad backlash, Ulta spokesperson debate
makeup brand controversies, comedian advertisement backlash, gender representation in beauty
Just so we’re all clear, unhinged women all over the internet are saying they’re not going to purchase e.l.f. makeup products anymore because Matt Rife, a COMEDIAN, made a funny, slightly off-color ad. But Ulta has a man pretending to be a woman as their spokesperson, and these… pic.twitter.com/3I1gM1UrSI
— Sarah Fields (@SarahisCensored) August 18, 2025
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Just so we’re all clear, unhinged women all over the internet are saying they’re not going to purchase e.l.f. makeup products anymore because Matt Rife, a COMEDIAN, made a funny, slightly off-color ad.
It’s fascinating to see how humor can stir such strong reactions. Matt Rife, known for his comedic style, recently featured in an e.l.f. makeup ad that some viewers found a bit edgy. This ad has sparked a wave of backlash, with some women on social media claiming they will boycott e.l.f. products due to this lighthearted yet controversial promotion. Comedy often pokes fun at societal norms, but it seems this time, it’s hit a nerve for many.
But Ulta has a man pretending to be a woman as their spokesperson, and these reactions highlight a noticeable double standard in how companies are perceived based on their marketing choices. While some consumers are ready to cancel e.l.f. for a comedian’s ad, they may overlook other brands that also push boundaries in their advertising. This juxtaposition raises questions about consistency in consumer values and how brands navigate the delicate balance of humor and sensitivity.
In the beauty industry, brands are constantly evolving, and their marketing strategies reflect broader cultural conversations. Companies like e.l.f. and Ulta are not just selling products; they are engaging with their audiences on social platforms where opinions are shared rapidly. It’s essential for consumers to think critically about their responses and the implications of their purchasing decisions.
As the discussion unfolds, it’s worth keeping an eye on how these reactions will influence the marketing strategies of beauty brands in the future. Will they shy away from humor, or will they double down on pushing boundaries? Only time will tell.