Ram Boss Apologizes for ‘Woke’ Shift, Revives Classic Gas-Guzzling Engine Amid Backlash

In a surprising turn of events, the head of Ram Trucks has publicly acknowledged the missteps following the brand’s recent shift towards more environmentally friendly vehicles. The decision to pivot away from traditional gas-guzzling engines has drawn significant backlash from loyal customers and automotive enthusiasts alike. As a response, Ram has announced the return of a classic engine option, reigniting the passion for high-performance trucks.

Background on Ram’s Shift

Over the past few years, the automotive industry has seen a noticeable trend towards sustainability and electric vehicles (EVs). In an effort to align with this movement, Ram Trucks began transitioning its lineup to include more eco-friendly options. However, this shift was met with criticism from a segment of its customer base who felt that the brand was abandoning its roots—namely, powerful, gas-guzzling engines that have long been a hallmark of Ram’s identity.

The Backlash

Customers expressed their dissatisfaction through various channels, including social media and automotive forums. Many enthusiasts took to platforms like Twitter to voice their concerns, arguing that the brand’s new direction was too "woke" and did not resonate with the performance-oriented ethos that Ram had built its reputation on. The backlash gained traction, with some loyal fans even threatening to switch to competing brands that still prioritized traditional engine options.

Ram’s Acknowledgment of Mistakes

In light of the mounting criticism, the Ram boss issued a heartfelt apology, stating, "We got it wrong." This candid admission reflects a growing awareness within the automotive industry of the need to balance innovation with customer expectations. The Ram leadership recognized that while the shift towards sustainability is essential, it should not come at the cost of the brand’s core identity, which has always been centered around power and performance.

Reviving the Classic Engine

In response to the backlash, Ram has made a bold move by reintroducing a classic gas-guzzling engine option to its lineup. This decision is not only a nod to the brand’s heritage but also a strategic effort to reclaim the loyalty of its customer base. The growling engine, known for its robust performance and towing capacity, is expected to attract truck enthusiasts who prioritize power and capability over fuel efficiency.

The Impact on Ram’s Future

The decision to revive the classic engine option illustrates Ram’s commitment to listening to its customers and adapting to their needs. This approach not only strengthens the brand’s relationship with its existing fanbase but also positions Ram to compete more effectively in a market that is becoming increasingly polarized between eco-friendly options and traditional performance vehicles.

Customer Reactions

The announcement of the classic engine’s return has been met with enthusiasm from many customers who felt alienated by the brand’s previous direction. Social media platforms have seen a surge in positive comments and shares, with fans celebrating the return of the growling engine. This response indicates that Ram’s efforts to reconnect with its audience are resonating well, potentially leading to a revival of sales and brand loyalty.

Conclusion

Ram’s recent apology and subsequent decision to bring back a classic gas-guzzling engine exemplify the complexities of navigating consumer expectations in an evolving automotive landscape. While the push for sustainability is undoubtedly important, Ram’s response highlights the necessity of honoring brand heritage and customer preferences.

As the automotive industry continues to evolve, Ram’s experience serves as a valuable lesson for other manufacturers. Balancing innovation with tradition will be key to maintaining customer loyalty and ensuring long-term success. By acknowledging past missteps and taking proactive measures, Ram Trucks is poised to remain a formidable player in the competitive truck market, appealing to both traditionalists and those who embrace the future of automotive technology.

This latest development will surely be a talking point among truck enthusiasts and industry analysts alike, as Ram navigates the delicate balance between performance and sustainability in the years to come.

Ram boss sorry for ‘woke’ pivot that killed gas-guzzling engine, brings back growling classic after backlash: ‘We got it wrong’ https://t.co/OPwmh8FCiM pic.twitter.com/L4fzssez60

— New York Post (@nypost) June 13, 2025

Ram Boss Sorry for ‘Woke’ Pivot that Killed Gas-Guzzling Engine, Brings Back Growling Classic After Backlash: ‘We Got It Wrong’

In the ever-evolving world of automotive manufacturing, brands constantly shift their strategies to match consumer preferences and market demands. Recently, Ram has found itself in the hot seat after a controversial pivot away from gas-guzzling engines. The company’s leadership has faced backlash over this decision, prompting a heartfelt apology from the Ram boss, who admitted, “We got it wrong.” Let’s dive into what this means for the brand and its loyal fan base.

The Shift Towards ‘Woke’ Engineering

In recent years, many automakers have leaned into environmentally friendly technologies, often referred to as a “woke” pivot. This shift has seen a push for electric vehicles (EVs) and hybrid options, with manufacturers aiming to reduce their carbon footprints. Ram, a brand traditionally known for its powerful trucks and gas-guzzling engines, decided to follow the trend, which didn’t sit well with many of its customers.

The transition led to a reduction in the production of their beloved gas engines, which has been a staple among truck enthusiasts. Fans of Ram’s roaring V8 engines felt overlooked, as the company seemed to prioritize eco-consciousness over performance. The backlash was swift and vocal, with many fans expressing their disappointment through social media and forums.

Backlash and Discontent from Ram Fans

The reaction from the public was significant. Ram enthusiasts took to social media platforms to voice their frustration, leading to a wave of discontent among loyal customers. They felt that Ram was abandoning its roots, and comments like “bring back the growl” became a rallying cry. The notion that the brand was succumbing to a pressure to be more politically correct only fueled the fire.

This backlash was not just noise; it was a clear signal that the Ram community was not ready to let go of the powerful engines that had defined the brand for decades. The sentiment echoed through various media outlets, including a notable report from the [New York Post](https://nypost.com), which highlighted the Ram boss’s acknowledgment of the misstep.

‘We Got It Wrong’ – An Apology from Ram Leadership

In an unexpected turn, the Ram leadership recognized the intensity of the backlash and issued a public apology. The Ram boss stated, “We got it wrong,” a candid admission that resonated with many who felt passionate about the brand’s direction. This acknowledgment is crucial in the automotive industry, where customer loyalty can make or break a brand.

The honesty displayed by Ram’s leadership signifies a willingness to listen to their customers. In an age where many companies often ignore consumer feedback, this move shows that Ram is committed to reestablishing its connection with its fan base.

Bringing Back the Growling Classic

In response to the outcry, Ram has announced plans to bring back its growling classic engines. The decision to reintroduce these powerful engines is a strategic move to win back the hearts of truck lovers who were disillusioned by the shift towards more environmentally friendly options.

This reintroduction is not just about performance; it’s a statement that Ram values its heritage and the preferences of its loyal customers. It’s a bold step that indicates a shift back towards the core values that have long defined the Ram brand.

The Future of Ram: Balancing Tradition and Innovation

The future looks promising for Ram as it navigates the tricky waters of balancing traditional engine offerings with modern innovations. The automotive landscape is changing rapidly, but brands that can adapt while respecting their roots are likely to thrive.

Ram’s return to gas engines may be a temporary fix, but the real challenge lies in integrating advanced technologies without alienating their core audience. As electric vehicles become more prevalent, finding the right balance will be key to the brand’s longevity.

Consumer Sentiment and Market Trends

Consumer sentiment is a powerful force in shaping automotive trends. The backlash faced by Ram is a reflection of a broader sentiment among truck enthusiasts who cherish the performance and power of traditional gas engines. While there is no denying the importance of moving towards sustainable practices, many consumers are not ready to sacrifice their driving experience.

Market trends indicate that while EVs are gaining traction, there remains a strong demand for traditional gas-powered vehicles, especially in the truck segment. According to industry experts, brands that can offer both options stand to benefit significantly. Ram appears to be recognizing this trend by bringing back its classic engines while still exploring future technologies.

Conclusion: A New Chapter for Ram

Ram’s recent journey is a fascinating case study in the automotive industry. The decision to pivot towards environmentally friendly options was met with significant backlash, leading to an apology and a reintroduction of classic engines. As the brand moves forward, it will need to navigate the delicate balance between tradition and innovation.

The acknowledgment from Ram’s leadership that “we got it wrong” serves as a reminder of the importance of listening to customers. In an era where consumer preferences can shift at lightning speed, staying connected with the audience is crucial. By bringing back the growling classics, Ram is not only appeasing its loyal fan base but is also setting the stage for a more inclusive future that respects both tradition and innovation.

With the automotive industry continuing to evolve, it will be exciting to see how Ram balances these elements moving forward. Whether you’re a die-hard fan of their roaring engines or an advocate for sustainable practices, one thing is clear: Ram is committed to making things right and rallying its community for the road ahead.