– Kenyan flagship tea brand
– International market launch.
Exciting News for Kenyan Tea Industry!
Kenya Tea Development Agency (KTDA) has recently made a groundbreaking announcement by launching Chai Gold, a new flagship tea brand specifically designed for the international market. This move is set to revolutionize the Kenyan tea industry and open up new opportunities for local farmers.
Value Addition for Farmers
The launch of Chai Gold represents a significant step towards adding value to Kenyan tea products. By creating a premium brand that is targeted towards the international market, KTDA is not only increasing the visibility of Kenyan tea but also ensuring that farmers receive better prices for their produce. This is a promising development that could potentially transform the livelihoods of tea farmers across the country.
International Market Expansion
With the introduction of Chai Gold, KTDA is signaling its intention to expand into new markets beyond Kenya’s borders. By creating a brand that is specifically tailored to the tastes and preferences of international consumers, the agency is positioning itself as a key player in the global tea industry. This move has the potential to open up new avenues for growth and revenue generation for both KTDA and local farmers.
Launch Event in Ainamoi, Kericho County
The launch of Chai Gold took place in Ainamoi, Kericho County, a region known for its high-quality tea production. The event was attended by key stakeholders in the tea industry, including government officials, industry experts, and representatives from KTDA. The launch was celebrated as a major milestone for the Kenyan tea sector and was met with great enthusiasm from all those in attendance.
Future Prospects for Kenyan Tea
With the introduction of Chai Gold, the future of the Kenyan tea industry looks bright. This premium brand is expected to attract new customers and open up new markets for Kenyan tea products. By focusing on value addition and quality, KTDA is paving the way for a more sustainable and profitable tea industry that benefits both farmers and consumers alike.
Support from Deputy President William Ruto
Deputy President William Ruto was quick to offer his congratulations to KTDA for the launch of Chai Gold. In a tweet, he praised the agency for its commitment to value addition and market expansion, stating that the future of Kenyan farmers lies in better markets and value-added products. His endorsement of Chai Gold further highlights the significance of this new brand for the Kenyan tea industry.
In Conclusion
The launch of Chai Gold by KTDA is a game-changer for the Kenyan tea industry. By creating a premium brand for the international market, the agency is setting new standards for quality and value addition in the sector. This move has the potential to transform the livelihoods of tea farmers and position Kenya as a key player in the global tea market. With the support of Deputy President William Ruto and other key stakeholders, Chai Gold is poised for success and is set to make a significant impact on the future of Kenyan tea.
.
We congratulate KTDA for breaking ground by launching Chai Gold, a new Kenyan flagship tea brand for the international market. In better markets and value addition lies the future of our farmers.
During the launch of Chai Gold in Ainamoi, Kericho County. pic.twitter.com/S8EgkKVcOm
— William Samoei Ruto, PhD (@WilliamsRuto) June 19, 2024
Source
WilliamsRuto said We congratulate KTDA for breaking ground by launching Chai Gold, a new Kenyan flagship tea brand for the international market. In better markets and value addition lies the future of our farmers.
During the launch of Chai Gold in Ainamoi, Kericho County.
1. Chai Gold launch in Ainamoi, Kericho County
2. KTDA breaks ground with new flagship tea brand.
