1. Huawei app store fees
2. Huawei surpasses iPhone in China market.
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Huawei Technologies Co is reportedly contemplating the introduction of a commission structure for in-app purchases on its Harmony mobile operating system, marking a significant step towards competing with industry giants like Apple Inc in the global smartphone market.
Lower Commission Rates Than Apple and Google
Sources close to the matter have revealed that Huawei is exploring the possibility of setting a commission rate lower than the standard 30% charged by Apple and Alphabet Inc’s Google for transactions conducted through their respective app stores. This move comes as Huawei aims to attract developers and content creators to its platform by offering a more competitive fee structure.
Focus on Gaming Industry
When it comes to gaming apps, which often generate the bulk of revenue on mobile platforms, Huawei is said to be in discussions with developers regarding a commission rate of around 20%. This figure is notably lower than the fees imposed by other Android store operators in China, such as Xiaomi Corp, which can go as high as 50% on in-game purchases.
Harmony OS Growth and Market Positioning
By considering the implementation of commission fees on Harmony OS, Huawei is signalling its confidence in the platform’s user base and developer ecosystem. Following the US sanctions that forced Huawei to transition to its proprietary operating system, the company has made significant strides in gaining market share, particularly in China’s premium smartphone segment.
Continued Market Strategy and Competition
While Huawei’s move to introduce commission fees indicates a maturation of its ecosystem, the company still faces the challenge of persuading both users and app developers to choose Harmony OS as a viable alternative to established platforms like iOS and Android. Despite this, Huawei’s recent success in the 5G smartphone market, along with the growing popularity of its Mate 60 Pro model, has positioned the company as a formidable competitor to industry leaders like Apple.
Market Share and Performance
In terms of market performance, Huawei’s Harmony OS has made significant strides in China, surpassing iOS in terms of market share in the first quarter of the year, according to data from Counterpoint Research. The company’s net profit has also seen a substantial increase, with a 564% rise in the first quarter, indicating strong growth and market penetration.
A spokesperson for Huawei declined to comment on the specifics of the commission structure. The final decision on the matter is yet to be confirmed, and Huawei’s plans may still undergo revisions based on market dynamics and feedback from stakeholders.
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– Huawei app store fees
– Huawei surpasses iPhone in China.
