– William Post, key figure in Pop-Tarts development
– William Post, Pop-Tarts development.
Michigan Man Who Helped Create Pop-Tarts Dies at 96
William Post, a Michigan man who played a significant role in the development of the iconic breakfast pastry Pop-Tarts, has passed away at the age of 96.
Post’s family obituary announced his death on Saturday, but did not provide specific details about the cause. Born and raised in Grand Rapids as one of seven children of Dutch immigrants, Post retired at the age of 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan.
Kellanova, formerly known as Kellogg Co., expressed deep sadness at Post’s passing in a statement released on Wednesday. The company acknowledged his contribution to co-creating the beloved Pop-Tarts brand and expressed gratitude for his lasting contributions to the company.
Introduced in 1964 in Cleveland, Ohio, Pop-Tarts quickly gained popularity. Originally available in four flavors – strawberry, blueberry, brown sugar cinnamon, and apple-currant – the toaster pastry was launched nationwide the following year, according to Kellanova’s website.
Post’s obituary reveals that he was a plant manager with the company, which later became known as the Keebler Company, when Kellogg executives approached him about the possibility of creating a new product. One of these executives was Kellogg chairman William LaMothe, who soon became a close friend of Post.
Post’s obituary clarifies that while he is often credited with inventing the Pop-Tart, he would humbly state that he assembled an incredible team that developed Kellogg’s concept of a shelf-stable toaster pastry into a remarkable product that could be brought to market in just four months.
Post, who lost his wife Florence in 2020, is survived by a son, daughter, and several grandchildren and great-grandchildren. A service to honor his life will be held on March 7 at the Christian Reformed Church in Grand Rapids, as stated in his obituary on the Matthysse Kuiper DeGraaf Funeral Home’s website.
Background and Legacy
William Post’s remarkable journey began in Grand Rapids, Michigan, where he grew up as one of seven children in a family of Dutch immigrants. After a successful career with the Keebler Company, Post retired and settled in Glen Arbor, Michigan, where he continued to enjoy life with his family.
Post’s legacy will forever be tied to his role in co-creating the famous Pop-Tarts brand. His expertise and leadership as a plant manager allowed him to bring Kellogg’s innovative concept of a shelf-stable toaster pastry to life. Post’s dedication and ability to assemble a talented team resulted in the successful launch of Pop-Tarts, captivating breakfast tables across the nation.
As news of his passing spread, Kellanova, formerly Kellogg Co., expressed deep sadness and gratitude for Post’s contributions. Pop-Tarts continue to be a beloved breakfast option for people of all ages, and Post’s influence on the creation of this iconic brand will always be remembered.
Fond Memories and Farewell
William Post’s impact extends beyond his professional achievements. He was a loving husband to his late wife Florence, a caring father to his children, and a doting grandfather and great-grandfather. His warm and compassionate nature touched the lives of those around him.
As family, friends, and loved ones gather to remember and celebrate William Post’s life, a service will be held on March 7 at the Christian Reformed Church in Grand Rapids. It will be a time to share stories, express gratitude, and bid farewell to a man whose legacy will live on through the joy that Pop-Tarts bring to countless breakfast tables.
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– William Post, key figure in Pop-Tarts development, passes away at 96
– Pop-Tarts development pioneer William Post dies at 96.
