– William ‘Bill’ Post
– Invent Pop-Tarts
– Helped invent Pop-Tarts
– died
– William Post
– Inventor of Pop-Tarts
– Pop-Tarts inventor
– William Post obituary.
William “Bill” Post, Creator of Pop-Tarts, Passes Away at 96
William “Bill” Post, the mastermind behind the creation of Pop-Tarts, the beloved breakfast treat that revolutionized morning meals for people around the world, has passed away at the age of 96. The news of his death has left a deep sense of sadness and loss among his loved ones and the millions of Pop-Tarts enthusiasts.
Legacy of a Breakfast Icon
In a statement, Kellanova, the owner of Pop-Tarts, expressed their profound grief and gratitude for Bill’s role in co-creating the iconic brand. His contributions to the company and the lasting impact of his work will always be remembered.
The Birth of a Delicious Invention
Bill Post’s journey began in the early 1960s when he worked for the former Hekman Biscuit Company, which would later become Keebler. It was during this time that he played a pivotal role in the creation of the first toaster pastry, which would eventually be known as Pop-Tarts.
While managing the plant, Bill caught the attention of a group of Kellogg executives who were searching for innovative snack ideas. They presented him with a pie-shaped slice of bread with fork marks around the edge and two pieces of dough filled with a delicious filling. Intrigued by their proposition, Bill took up the challenge to transform this concept into something extraordinary.
A Rule-Breaking Innovation
Bill pushed the boundaries and broke every rule in the book to bring Pop-Tarts to life. The initial test run of 45,000 cases, which included flavors like strawberry, blueberry, brown sugar cinnamon, and apple-currant, flew off the shelves in Cleveland.
Despite concerns about melting in toasters, Bill had the ingenious idea to freeze the pastries, ensuring they remained intact when heated. Over the years, frosting and sprinkles were added, and the beloved mascot “Milton the Toaster” was created by Kellogg.
A Breakfast Staple for Generations
Since its inception, Pop-Tarts has become a breakfast staple, loved by millions around the world. Kellanova, which recently separated from Kellogg, now produces a staggering 7 million Pop-Tarts every day, generating nearly $1 billion in annual sales.
This year marks the 60th anniversary of Pop-Tarts, and the brand recently gained attention for being the first “edible mascot” at a college football bowl game, capturing the hearts and taste buds of fans.
A Life of Inspiration
Bill’s life extended far beyond his invention. Before his career, he served in the Army in occupied Japan. His passion for Pop-Tarts led him to work in various roles for Keebler, and he even attempted retirement at the age of 56. However, he couldn’t resist Kellogg’s request to be their consultant, and he continued in that capacity for another two decades.
Bill was known for his willingness to share the Pop-Tart story with young people, often visiting classrooms to inspire students and share his testimony of God’s goodness. He would never come empty-handed, always bringing along a supply of Pop-Tarts.
A Lasting Legacy
Bill Post is survived by his two children and several grandchildren and great-grandchildren. His beloved wife, Florence, passed away in 2020. His impact on the world of breakfast and the joy he brought to millions will forever be remembered.
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– William ‘Bill’ Post, co-creator of Pop-Tarts, passes away
– Inventor of Pop-Tarts, William ‘Bill’ Post, dies.
