1. Pop-Tarts co-inventor William ‘Bill’ Post death
2. Co-inventor of Pop-Tarts William ‘Bill’ Post passes away at 96.
William “Bill” Post, Inventor of Pop-Tarts, Passes Away at 96
Grand Rapids, Michigan – William “Bill” Post, the inventor of the iconic breakfast pastry known as Pop-Tarts, passed away last weekend on February 10. He was 96 years old.
Post, the son of Dutch immigrants, was serving as the plant manager of Keebler Company in the early 1960s when he was approached by executives from Kellogg’s with the idea of creating a new product – a shelf-stable toaster pastry. Post is often credited with inventing the Pop-Tart.
died Saturday, Feb. 10, 2024, according to a family obituary.” />Kellanova, the parent company of Pop-Tarts, expressed their deep sadness at the news of Post’s passing. They acknowledged his important role in co-creating the iconic brand and expressed gratitude for his lasting contributions.
When Were Pop-Tarts Invented?
Pop-Tarts were first invented in 1963 by Kellogg chairman William E. LaMothe. The idea was to transform a delicious breakfast into a toaster-ready rectangle that could be enjoyed anywhere. Initially called “Fruit Scone,” the name was later changed to Pop-Tarts to align with the Pop Culture movement of the time.
How Did William ‘Bill’ Post Contribute to Creating Pop-Tarts?
In 1964, while working as a plant manager at Hekman Biscuit Company, Post was approached by Kellogg’s with the idea of creating a toaster pastry. Intrigued by the concept, Post worked tirelessly to bring it to life.
With his team, Post developed thousands of handmade samples in the laboratory. Within four months, they had a product ready for test marketing. The response was overwhelmingly positive, and Pop-Tarts quickly became a hit.
Post’s dedication didn’t stop there. In 1967, he introduced the idea of frosting the Pop-Tarts, a decision that was implemented within a day.
– Pop-Tarts co-inventor Bill Post passes away at 96.
