– Pop-Tarts creator, William ‘Bill’ Post, passes away at 96
– Inventor of Pop-Tarts, William ‘Bill’ Post, dies at 96.

William “Bill” Post, Inventor of Pop-Tarts, Dies at 96

GRAND RAPIDS, Michigan — William “Bill” Post, the man behind the beloved breakfast treat known as Pop-Tarts, has passed away at the age of 96.

Early Life and Career

Born and raised in Grand Rapids, Michigan, William Post, affectionately known as Bill, had an impressive career filled with innovation and success. He gained recognition for his role in inventing the iconic toaster pastry that has become a staple in households across the globe.

Post’s journey began in 1964 when he was working as the plant manager at Hekman Biscuit Co., which later became Keebler Co. It was during this time that executives from Kellogg’s approached him, seeking his expertise in developing a new product.

The Birth of Pop-Tarts

With his keen insight and creativity, Post’s invention, the Pop-Tart, made its debut in 1964 with four delicious flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. Little did he know that this humble creation would go on to become a breakfast sensation loved by millions.

Over the years, the Pop-Tart family expanded to include more than 20 flavors, captivating the taste buds of people of all ages. In fact, CNBC reports that a staggering 3 billion Pop-Tarts were sold in 2022, a testament to the enduring popularity of Post’s creation.

A Legacy of Innovation

While Post is rightfully credited with inventing the Pop-Tart, he humbly acknowledged the contributions of his team, stating, “I had the privilege of working with an amazing group of individuals who helped turn Kellogg’s concept of a shelf-stable toaster pastry into a remarkable product that we could bring to market in just four months.”

Post’s dedication to his craft extended beyond the creation of Pop-Tarts. After his time at Keebler, he transitioned to the company’s corporate offices in Elmhurst, Illinois, and eventually retired as a senior vice president at the age of 56. However, his passion for his invention never waned, and he continued to serve as a consultant for Kellogg’s for an additional 20 years.

A Life Well-Lived

In addition to his professional accomplishments, Post was also known for his loving family life. He and his wife, Florence, were happily married for an incredible 72 years before her passing in 2020. Together, they raised four children and were blessed with numerous grandchildren and great-grandchildren.

Farewell to a Visionary

Today, we bid farewell to William “Bill” Post, a visionary whose invention brought joy to countless breakfast tables around the world. His legacy will continue to live on through the continued enjoyment of Pop-Tarts by generations to come.

While the cause of his death has not been disclosed, we remember him for the indelible mark he left on the world with his delicious creation. Bill Post’s contributions to the culinary world will always be cherished, and his memory will forever be associated with the sweet, toaster-ready delight that is the Pop-Tart.

.

1. Pop-Tarts inventor, William ‘Bill’ Post, dies at age 96
2. Pop-Tarts inventor, William ‘Bill’ Post’s passing at age 96.