Michigan native William “Bill” Post, inventor of Pop-Tarts, dies at 96.
Key Figure in Pop-Tart Development, William “Bill” Post, Passes Away at 96
(CBS DETROIT) — William “Bill” Post, a Michigan native who played a vital role in the creation of Pop-Tarts, has sadly passed away at the age of 96. His death occurred on February 10, leaving behind a legacy that shaped the breakfast pastry industry.
A Life Rooted in Grand Rapids
Post, born and raised in Grand Rapids, was one of seven children of Dutch immigrants. He received his education at Grand Rapids Christian High School. While attending college, he worked part-time as a truck washer at the Hekman Biscuit Company, later known as the Keebler Company.
During World War II, Post served in the Army Air Corps in occupied Japan, where he met and married his high school sweetheart, Florence Schut. Upon his return to the United States, he resumed his part-time job at Hekman and also pursued his studies at Calvin College.
The Rise of Pop-Tarts
At the age of 21, Post became the company’s full-time human resources manager at Hekman. Over the years, he held various roles in sales and production, eventually becoming the plant manager for Hekman (Keebler). In this position, he played a pivotal role in the development of a new product for Keebler, which would later become the iconic Pop-Tart.
Working closely with Kellogg’s executives, Post and his team transformed the concept of a shelf-stable toaster pastry into a marketable product in a remarkable four-month timeframe. The collaboration between Kellogg’s and Keebler flourished, ultimately leading to Kellogg’s acquisition of the Keebler company.
A Life of Sharing and Giving
In 1967, Post relocated to Elmhurst, Illinois, to serve as a senior vice president in the Keebler offices. Throughout his life, he was frequently invited to speak about the invention of the Pop-Tart, sharing the story with young people in classrooms and being interviewed by journalists from prestigious outlets such as the New York Times and History Channel.
After retiring at the age of 56, Post settled in Glen Arbor, Michigan. However, his passion for his work never waned, and he continued to serve as a consultant for Kellogg’s for the next two decades. Beyond his professional achievements, Post was known for his unwavering commitment to his community.
Described as a humble man of God, Post actively served on the boards of schools, churches, and the YMCA. He was a dedicated member of Gideons International for an incredible 60 years. Even with his extraordinary life and legendary accomplishments, he remained grounded, always ready to lend a helping hand.
A Lasting Legacy
Post’s beloved wife, Florence, passed away in 2020. He is survived by his grandchildren and great-grandchildren, who will continue to cherish his memory and the impact he made on the world of breakfast pastries.
William “Bill” Post’s passing marks the end of an era, but his contributions to the invention of Pop-Tarts will forever be remembered. His life serves as an inspiration to all, reminding us of the importance of perseverance, innovation, and giving back to our communities.
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– Michigan native William “Bill” Post, inventor of Pop-Tarts, passes away at 96
– Renowned Michigan inventor William “Bill” Post, creator of Pop-Tarts, dies at 96.
