Press Release Follow-up: Give Journalists Time to Respond; Avoid Calling Immediately!

By | February 14, 2024
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– press release response
– following up with journalists.

Should You Call Journalists After Sending a Press Release?

Background

On February 14, 2024, Jo Willey (@jo_willey) took to Twitter to provide some valuable insights into the world of media strategy. In her tweet, she addressed one of the most common questions asked by individuals who have sent a press release but have not received a response: “Should I call them?”

The Dilemma

It is a common misconception that journalists should be contacted immediately after sending a press release. However, as Jo Willey emphasizes, journalists have an incredibly demanding workload, often receiving hundreds of emails in a week. Therefore, it is crucial to exercise patience and give them some time to review your press release before following up.

The Importance of Timing

While it may be tempting to pick up the phone and inquire about the status of your press release, it is essential to understand the importance of timing. Journalists are busy individuals, constantly working on multiple stories and deadlines. Interrupting their workflow with a phone call shortly after sending a press release can be counterproductive and may even harm your chances of getting coverage.

When to Follow Up

According to Jo Willey’s advice, unless your news is categorized as “breaking news,” it is best to wait a few days before following up. This waiting period allows journalists enough time to go through their inbox, review the press releases they have received, and decide which stories to pursue further.

Building Relationships

Developing strong relationships with journalists is crucial for successful media coverage. Rather than bombarding them with phone calls or emails immediately after sending a press release, it is more effective to focus on building a connection in a less intrusive manner. Engaging with journalists on social media, attending industry events, or even offering assistance with stories unrelated to your own can help establish a rapport.

Adding Value

When following up on your press release, it is essential to offer additional value or information. Instead of simply asking if they received your release, provide journalists with new angles or perspectives related to your story. This approach demonstrates your commitment to delivering valuable content and increases the chances of getting noticed.

Conclusion

While it can be tempting to immediately reach out to journalists after sending a press release, it is crucial to exercise patience and understand their demanding workload. Waiting a few days before following up allows journalists the time they need to review their inbox and prioritize their stories. By focusing on building relationships and offering additional value, you can increase your chances of getting the media coverage you desire.

Remember, in the world of media strategy, timing and relationship-building are key. So, the next time you send a press release, resist the urge to immediately pick up the phone and give journalists the time and space they need to consider your story.

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Source

@jo_willey said FAQ: I sent a press release this morning, but they haven’t got back to me – should I call them? No! Journalists are busy and yours may be one of the hundreds of emails they have received this week. Unless it’s breaking news, leave it a few days before following up. #MediaStrategy

– press release response time
– follow-up press release timeline.

   

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