In the world of TikTok advertising, staying ahead of the competition is crucial. One way to ensure you’re getting the best results is by regularly analyzing your ad data. And when it comes to doing this efficiently, spreadsheets often prove to be more convenient than native reports. In this article, we’ll explore how you can seamlessly connect TikTok Ads to Google Sheets for easy data analysis. Plus, we’ll provide you with a free dashboard template to help you dive deep into your ad data.
There are three main ways to export TikTok Ads data to Google Sheets. The first and most effective method is to use a Coupler.io connector. This reporting automation platform allows you to effortlessly transfer TikTok Ads data to spreadsheets in just a few minutes, without the need for technical knowledge. Coupler.io also offers automatic data refreshing on a schedule of your choice, making it ideal for tracking campaign performance seamlessly.
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Another option is to create a Google Sheets Script to call the TikTok Ads API and extract the necessary data directly into Google Sheets. While this method requires technical expertise, it provides more control over the data extraction process. Alternatively, you can manually export data from TikTok Ads and import it into Google Sheets as a CSV file. While this method is simple, it can be time-consuming if you need to update your data frequently.
To connect TikTok Ads to Google Sheets using Coupler.io, simply follow the steps outlined in the article. Coupler.io makes it easy to collect, transform, and load data from TikTok Ads into Google Sheets, allowing you to visualize and analyze your ad data with ease. By automating the data refresh process, you can ensure that your Google Sheets always reflect the latest ad data, providing you with timely insights for near real-time data analysis.
In conclusion, whether you choose to use Coupler.io, Google Apps Script, or manual data import, analyzing your TikTok Ads data in Google Sheets can provide valuable insights into your campaign performance. Choose the method that best suits your technical expertise and data analysis needs to make the most of your TikTok advertising efforts.
As the competition on TikTok continues to escalate, it becomes crucial to regularly analyze your ad data to ensure optimal results. One convenient way to do this is through spreadsheets, which often offer more flexibility than native reports. In this article, we will explore how you can seamlessly connect TikTok Ads to Google Sheets, along with a bonus free dashboard template to analyze your ad data.
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Different ways to export TikTok Ads data
There are three primary methods to transfer TikTok Ads data to Google Sheets:
- Use a Coupler.io connector: This is the quickest and most efficient way to integrate the two platforms. Coupler.io is a reporting automation platform that simplifies the process of transferring TikTok Ads data to spreadsheets. It requires minimal technical knowledge and can automatically refresh your report based on a schedule of your choice.
- Create a Google Sheets Script: Another option is to develop a script that calls the TikTok Ads API and extracts the necessary data directly into Google Sheets. This method requires technical expertise and knowledge of working with scripts.
- Load data manually: The simplest method involves manually exporting data from TikTok Ads and importing it into Google Sheets as a CSV file. While straightforward, this approach requires manual intervention each time you want to update your data.
In the following sections, we will delve into how to connect TikTok Ads to Google Sheets using these methods.
How to connect TikTok Ads to Google Sheets with Coupler.io
1. Collect data from TikTok Ads
To initiate the data transfer process, click the "Proceed" button in the widget below. You will need to create a free Coupler.io account and connect your TikTok Business account to extract the required data. Choose the account, report type, period, and metrics for your report.
2. Transform data
Utilize the Preview and Transform feature to modify the TikTok Ads data that will be exported to Google Sheets. You can add new columns, rearrange existing ones, hide or rename columns, and even blend data from multiple ad platforms for cross-channel analysis.
3. Load data and schedule updates
Set up the destination in Coupler.io by connecting to your Google account, selecting the spreadsheet and sheet, and toggling on Automatic data refresh. This ensures that your Google Sheets are always up-to-date with the latest ad data. Save and run the importer to complete the process.
By following these steps, your TikTok Ads data will seamlessly flow into Google Sheets, enabling you to create comprehensive ad reports for analysis.
How to visualize your TikTok Ads data in spreadsheets
Instead of creating a TikTok Ads report from scratch, you can leverage a pre-built dashboard template to automatically visualize your ad data. The free PPC dashboard template provided by Coupler.io offers cross-channel connectivity, allowing you to aggregate data from various ad sources including TikTok Ads, Google Ads, and Facebook Ads.
Setting up the dashboard:
- Click the "Use template" button to make a copy of the dashboard template.
- Install the Coupler.io add-on by clicking "Add to Sheet" and following the setup instructions.
- Connect your TikTok Business account and any other PPC platforms you use.
- Skip the transformation step and proceed to connect your destination account for scheduled updates.
- Save and run the importer to populate the dashboard with your TikTok Ads data.
Bonus: A free dashboard template to analyze organic TikTok data
For a comprehensive overview of your organic TikTok performance, you can utilize the free TikTok Analytics dashboard template. This template automatically visualizes your TikTok data in Looker Studio, enabling you to track audience engagement, follower growth, post scheduling optimization, and content performance.
Load TikTok Ads data to Google Sheets manually
Alternatively, you can export TikTok Ads data manually by following these steps:
- Log in to your TikTok Ads account and navigate to Analytics.
- Select Custom ads report, customize your metrics and date range, and click Export.
- Name your report, choose the file format (CSV or XLSX), and export the data.
- Import the exported data into Google Sheets by clicking File, Import, and selecting the file to upload.
While this method is straightforward, it requires manual effort for data updates and may not be suitable for frequent analysis.
Connect TikTok Ads to Google Sheets with Apps Script
For a more customized integration, you can use Google Apps Script to connect TikTok Ads to Google Sheets. This method involves accessing the TikTok Ads API, creating a script to fetch data, and setting up automated data refreshes through time-driven triggers.
Analyze fresh TikTok Ads data in spreadsheets
While manual methods and Apps Script offer customization, they may not be the most efficient for frequent data updates. Coupler.io provides a fast and effective solution for automating data exports from TikTok Ads to Google Sheets, ensuring timely insights for real-time data analysis.
In conclusion, the right method for connecting TikTok Ads to Google Sheets depends on your technical expertise and the frequency of data updates. Choose the approach that best suits your needs to streamline your ad data analysis process.
(Source: Coupler.io).
By following these steps and utilizing the provided resources, you can effectively connect TikTok Ads to Google Sheets and optimize your ad data analysis for improved campaign performance.
