Melbourne’s King of Furniture Franco Cozzo Dies at 87

Published on December 20, 2023 | 9News Melbourne

Franco Cozzo: A Household Name in Melbourne

Melbourne’s beloved furniture icon, Franco Cozzo, passed away at the age of 87, leaving behind a legacy that will be remembered by generations to come. Cozzo’s distinctive television commercials and larger-than-life personality made him a household name over many decades, propelling his furniture business to great success.

A Life Dedicated to Selling Furniture

Franco Cozzo’s journey in the furniture industry started in the 1950s when he arrived in Australia from Italy. With a passion for quality craftsmanship and a keen eye for design, Cozzo established his first furniture store in Brunswick. However, it was his charismatic presence and unique marketing approach that set him apart from his competitors.

A Cultural Icon in Melbourne

Cozzo’s television commercials became an integral part of Melbourne’s cultural fabric. His thick Italian accent, flamboyant gestures, and catchphrases like “Grand Sale!” and “Save Money!” resonated with the local community. His larger-than-life persona and infectious enthusiasm made him a beloved figure in countless households across the city.

Legacy and Impact

Franco Cozzo’s impact on the furniture industry cannot be overstated. His ability to connect with customers on a personal level, combined with his commitment to providing high-quality furniture at affordable prices, made him a trusted name in Melbourne. Cozzo’s stores became go-to destinations for individuals and families seeking unique and stylish pieces to furnish their homes.

A Fond Farewell

The news of Franco Cozzo’s passing has saddened the entire Melbourne community. Tributes have poured in from loyal customers, friends, and fellow business owners, all acknowledging the significant contributions he made to the city’s cultural and commercial landscape.

The Legacy Lives On

Although Franco Cozzo may no longer be with us, his legacy will continue to live on. His family, who have been actively involved in the business, will carry forward his vision and commitment to providing exceptional furniture and excellent customer service. Melbourne will forever remember Franco Cozzo as the king of furniture.

Conclusion

Franco Cozzo’s passing marks the end of an era for Melbourne. His larger-than-life presence, distinctive commercials, and unwavering dedication to his craft made him an icon in the furniture industry. The city has lost a beloved figure, but his legacy will be cherished for years to come.

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Melbourne’s king of furniture, Franco Cozzo has died aged 87.

His distinctive television commercials made him a household name over many decades, helping him sell lots of furniture. @AllanRaskall #9News pic.twitter.com/o34DpHHzFG

— 9News Melbourne (@9NewsMelb) December 20, 2023

Source

@9NewsMelb said Melbourne's king of furniture, Franco Cozzo has died aged 87. His distinctive television commercials made him a household name over many decades, helping him sell lots of furniture. @AllanRaskall #9News