Death of UOMA Beauty Founder Sharon Chuter at 38

By | August 30, 2025
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Death-Obituary-Cause of death news: Inclusive Beauty Advocate, Diversity in Cosmetics, Pull Up For Change 2025

Remembering Sharon Chuter: A Champion of Inclusivity in Beauty

The beauty industry has lost a remarkable figure with the untimely passing of Sharon Chuter, the founder of UOMA Beauty. At just 38 years old, Chuter was a trailblazer who dedicated her life to promoting inclusivity and representation in the world of cosmetics. Her significant contributions not only changed the landscape of makeup but also sparked vital conversations about diversity and equity in corporate structures.

The Legacy of UOMA Beauty

Sharon Chuter launched UOMA Beauty in 2019 with the vision of creating a brand that celebrates all skin tones and ethnicities. UOMA, which means "beautiful" in the Nigerian language of Igbo, was designed to cater to a diverse audience, offering a wide range of makeup shades that truly reflect the rich variety of human skin tones. Her commitment to inclusivity was evident in every product, from foundation to lip color, ensuring that people of all backgrounds could find their perfect match.

Chuter’s innovative approach to beauty went beyond mere product offerings. She often highlighted the importance of representation in advertising and marketing, ensuring that her campaigns featured models from various ethnic backgrounds. This dedication to diversity resonated with many consumers and set a new standard for the beauty industry, which has historically struggled with inclusivity.

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The Pull Up For Change Initiative

In addition to her work with UOMA Beauty, Sharon Chuter was also the visionary behind the Pull Up For Change initiative, launched in June 2020 amid the global protests for racial justice. The campaign called on beauty companies to disclose their diversity statistics, particularly regarding Black individuals in leadership positions. Chuter believed that transparency was essential for accountability, urging brands to take action to improve representation at all levels of their organizations.

The Pull Up For Change initiative garnered widespread support and participation from various beauty brands, prompting them to evaluate their diversity practices and make meaningful changes. Chuter’s relentless advocacy for equality and representation sparked a movement within the industry, emphasizing the need for companies to prioritize diversity not just in their product lines but also in their corporate structures.

A Voice for Change

Sharon Chuter’s influence extended beyond her entrepreneurial ventures. She was a powerful voice for change, frequently speaking out on social issues and advocating for underrepresented communities. Through her platform, she inspired many to challenge the status quo and demand better representation in all aspects of life, particularly in industries that have been historically exclusionary.

Her passion for inclusivity and representation resonated with many, making her a role model for aspiring entrepreneurs and activists alike. Chuter’s vision for a more equitable beauty industry has left an indelible mark, encouraging others to continue her work and fight for justice.

The Impact of Her Work

Sharon Chuter’s contributions to the beauty industry will not be forgotten. Her work has not only transformed how beauty products are marketed and sold but has also paved the way for future generations of beauty entrepreneurs. By prioritizing inclusivity and representation, Chuter has set a benchmark for what the industry should strive for, emphasizing that beauty is diverse and should be celebrated in all its forms.

The loss of Sharon Chuter is a profound one, not just for her family and friends but for the entire beauty community and beyond. Her legacy will continue to inspire others to push for change and advocate for representation in all areas of life. As the industry moves forward, it is crucial to remember her contributions and honor her memory by continuing to fight for the inclusivity she championed.

Conclusion: Honoring Sharon Chuter’s Memory

Sharon Chuter’s passing is a tragic loss for the beauty world, but her impact will live on. As we remember her life and work, it is essential to carry forward her mission of inclusivity and representation. Companies must remain accountable, ensuring that diversity is not merely an afterthought but a core value embedded in their practices.

Chuter’s vision of a beauty industry where everyone feels seen and represented is one that we must all strive to achieve. Her work has shown us that change is possible, and it is up to us to continue advocating for a more equitable future.

In the spirit of honoring Sharon Chuter, let us commit to supporting brands that prioritize diversity, uplift underrepresented voices, and work towards creating a beauty landscape that celebrates all individuals. The beauty industry has the power to influence society, and with leaders like Chuter, we can hope for a brighter, more inclusive tomorrow.

RIP Sharon Chuter. Your legacy will continue to inspire change and foster a more inclusive world.



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Sharon Chuter, Inclusive Beauty Pioneer, Dies at 38

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Sharon Chuter: A Legacy of Inclusivity in Beauty

Sharon Chuter, the visionary founder of UOMA Beauty, has passed away at the age of 38, leaving behind a profound legacy in the beauty industry. Known for her commitment to inclusivity, Sharon revolutionized makeup by offering shades that catered to all skin tones. Her mission was clear: to ensure everyone felt represented and beautiful, regardless of their background. Her impact was not just limited to the products she created but also extended to her tireless advocacy for diversity within the industry.

Championing Representation

Sharon Chuter was not just about makeup; she was about making a statement. With the launch of UOMA Beauty, she aimed to challenge the traditional beauty standards and push for a more inclusive approach. Her products featured an extensive range of shades, which appealed to a diverse customer base. This commitment to representation resonated deeply with many, making UOMA Beauty a favorite among those who had long felt overlooked by mainstream brands.

The Pull Up For Change Initiative

In addition to her work with UOMA Beauty, Sharon was a fierce advocate for change in the corporate landscape. She founded the Pull Up For Change initiative, which called on beauty and fashion companies to disclose the number of Black individuals in their leadership roles. This initiative was a bold move, aimed at holding companies accountable for their diversity practices and pushing them to create a more equitable workplace. Her efforts sparked important conversations around representation and led many brands to reevaluate their hiring practices.

A Personal Connection to Her Mission

Sharon’s passion for inclusivity was deeply personal. As a Black woman, she understood the struggles faced by many in the beauty industry. Her own experiences fueled her desire to create a brand that celebrated diversity and made everyone feel valued. She often shared her journey, highlighting the challenges and triumphs along the way, and her story inspired countless individuals to embrace their unique beauty.

The Impact of Her Work

Sharon Chuter’s influence extended beyond her own brand. She inspired a new generation of beauty entrepreneurs to prioritize inclusivity and representation. Her advocacy work encouraged many companies to take a closer look at their practices and make meaningful changes. The beauty industry is now more aware of the importance of diversity, and much of that is thanks to Sharon’s relentless efforts.

Remembering Sharon Chuter

As we reflect on Sharon’s contributions, it’s essential to celebrate her life and the change she championed. Her passion for inclusivity and representation will continue to inspire future generations. The outpouring of love and tributes following her passing is a testament to the impact she had on so many. The beauty community has lost a true pioneer, and her legacy will undoubtedly live on.

Continuing the Conversation

Sharon’s work has sparked vital discussions about representation in the beauty industry. As consumers, we have the power to support brands that align with our values and prioritize diversity. By choosing to uplift companies that reflect a commitment to inclusivity, we can help create a more equitable landscape for all. Let’s continue to honor Sharon’s legacy by advocating for change and pushing for a beauty industry that truly represents everyone.

Final Thoughts

Sharon Chuter’s journey was one of passion, resilience, and a commitment to making the world a better place. Her efforts to promote inclusivity and representation in the beauty industry will not be forgotten. As we remember her contributions, let us also take action in our own lives by advocating for diversity and supporting brands that prioritize it. RIP Sharon Chuter

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