restaurant customer preferences, food industry values, dining experience satisfaction

Note to restaurant CEO’s like Cracker Barrel CEO Julie Felss Masino — People don’t want LGBTQ food, they don’t want democrat food, they don’t want republican food, THEY JUST WANT GOOD FOOD AND SERVICE and they don’t want to fund values they deeply oppose. Very simple formula.

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— Robby Starbuck (@robbystarbuck) August 21, 2025

Note to restaurant CEOs like Cracker Barrel CEO Julie Felss Masino

In a recent tweet, Robby Starbuck made a poignant observation about consumer expectations in the restaurant industry. He emphasized that people don’t want "LGBTQ food," "democrat food," or "republican food." Instead, they simply seek good food and service. This resonates with many diners who prefer to focus on the quality of their meals rather than the political or social values associated with a brand.

People don’t want to fund values they deeply oppose

Starbuck’s message highlights a crucial point for restaurant leaders: aligning with specific political or social movements can backfire. Consumers want to enjoy their meals without feeling pressured to support causes they may not agree with. This perspective is vital for restaurants aiming to foster a welcoming environment. By prioritizing quality and service over ideological branding, restaurants can attract a broader customer base.

Very simple formula

The formula for success in the restaurant business may be simpler than many think. Focus on delivering delicious dishes and exceptional service, and avoid getting caught up in societal debates. When diners feel valued and appreciated, they are more likely to return and recommend the establishment to friends and family.

In essence, the takeaway from Starbuck’s tweet is clear: restaurants should prioritize their core mission—providing outstanding cuisine and a positive dining experience. By doing so, they not only please their customers but also create a space where everyone feels comfortable, regardless of their personal beliefs.

For more insights on consumer preferences in dining, check out articles on food industry trends and customer experience.