Target’s Woke CEO QUITS Amid Sales Plunge: What’s Next? — woke corporate backlash, CEO resignation news, Target sales decline 2025

By | August 20, 2025
Target's Woke CEO QUITS Amid Sales Plunge: What's Next? —  woke corporate backlash, CEO resignation news, Target sales decline 2025

Target CEO resignation, LGBTQ merchandise backlash, corporate diversity retreat

The Woke CEO of Target Just Resigned

In a surprising move, Brian Cornell, the CEO of Target, has stepped down from his position. This change comes as the company faces significant challenges, including plummeting sales. Many are attributing his resignation to Target’s heavy involvement in pro-LGBTQ initiatives and woke culture, particularly its extensive pride merchandise offerings. It seems that the company’s foray into these social issues has sparked controversy and mixed reactions among its customer base.

Target’s Involvement in Pro-LGBTQ and Woke Culture

Target has long been recognized for its progressive stance on social issues, actively promoting LGBTQ rights and diversity. However, this commitment has not come without its detractors. As sales figures continue to decline, there are growing concerns about whether such a strong alignment with woke culture is alienating a segment of its traditional customer base. The question remains: has Target’s push for inclusivity affected its bottom line?

Retreat from DEI

In light of these challenges, Target appears to be reevaluating its approach to Diversity, Equity, and Inclusion (DEI). The company’s retreat from its previously aggressive DEI initiatives indicates a potential shift in strategy as it aims to stabilize sales. This pivot raises important questions about the balance between corporate social responsibility and consumer expectations.

As the retail landscape evolves, Target’s next steps will be crucial in determining its future success. Will they continue to champion progressive values, or will they take a more conservative approach in response to consumer feedback? Only time will tell how this iconic retailer navigates its path forward in a changing market.

For more details, you can view the original tweet from Eric Daugherty here.

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