Pakistan news channel, international media outreach, counter disinformation strategies

Pakistan has launched first English news channel AsiaONE to reach out to international audience and to counter Indian disinfo factory on global stage. pic.twitter.com/APdTj8oeOx

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— South Asia Index (@SouthAsiaIndex) August 11, 2025

Pakistan Launches First English News Channel AsiaONE

Pakistan has made a significant move in the media landscape by launching its first English news channel, AsiaONE. This initiative aims to reach out to an international audience and effectively counter the prevalent disinformation coming from the Indian media. The creation of AsiaONE is a strategic step for Pakistan as it seeks to enhance its global narrative and present its perspectives on various issues.

Reaching Out to International Audience

The launch of AsiaONE is designed to cater to an audience beyond Pakistan’s borders. By broadcasting news in English, the channel hopes to engage with viewers across the globe, providing them with insights and updates about South Asia from a Pakistani viewpoint. This is particularly important in an age where misinformation can spread rapidly, and having a reliable source of news is essential for fostering understanding and dialogue.

Countering Indian Disinformation Factory

One of the key motivations behind the establishment of AsiaONE is to counter what has been termed the "Indian disinformation factory." In recent years, there have been numerous instances where narratives presented by Indian media have been criticized for being biased or misleading. AsiaONE aims to provide a counter-narrative, presenting facts and perspectives that challenge these dominant narratives. By doing so, it hopes to create a more balanced understanding of the region’s complexities.

A New Era for Pakistani Media

The launch of AsiaONE marks a new era for Pakistani media, showcasing the country’s commitment to engaging with global audiences on important issues. As Pakistan continues to navigate its position on the world stage, platforms like AsiaONE will be crucial in shaping its identity and influence in international discourse.

For more details, you can check the announcement from South Asia Index here.