HERA’s Shocking Choice: Stray Kids’ Felix Becomes Brand’s First New Face in 6 Years!
Stray Kids FELIX brand partnership, HERA new marketing strategy 2025, K-pop global ambassador campaign
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HERA Selects Stray Kids’ FELIX as Global Ambassador
Amorepacific’s renowned brand HERA has appointed FELIX from Stray Kids as its new global ambassador, marking a significant shift in its advertising strategy after over six years. This partnership highlights HERA’s commitment to innovative branding and influencer marketing. The announcement, made by JYP news, underscores the brand’s aim to resonate with younger audiences through popular K-pop figures. FELIX’s global appeal and charisma are expected to enhance HERA’s presence in the beauty industry. For more details, check out the full story [here](https://t.co/PGQBXtrkPt). Stay tuned for updates on this exciting collaboration!
Amorepacific’s brand HERA has selected Stray Kids’ FELIX as its new global ambassador.
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HERA recently signed an advertising model contract with Felix, as reported by News1. This marks the brand’s first change in advertising model in over six years.https://t.co/PGQBXtrkPt pic.twitter.com/TTJr0OaFyW
— JYP NEWS (@thejypnews) August 6, 2025
Amorepacific’s brand HERA has selected Stray Kids’ FELIX as its new global ambassador
Exciting news in the world of beauty and K-pop! Amorepacific’s brand HERA has officially chosen Stray Kids’ FELIX as its new global ambassador. This partnership is a big deal, marking a fresh chapter for HERA, which has not changed its advertising model in over six years. Fans are buzzing with enthusiasm, and it’s easy to see why!
FELIX, known for his charming personality and talent, is now set to represent HERA, a brand that’s synonymous with luxury and innovation in the beauty industry. This choice reflects a strategic move by HERA to connect with younger audiences, leveraging FELIX’s massive fan base. The collaboration promises to bring a vibrant energy to HERA’s marketing campaigns and product launches.
HERA recently signed an advertising model contract with Felix, as reported by News1
As per a report by [News1](https://t.co/PGQBXtrkPt), HERA has signed a new advertising model contract with FELIX. This contract signifies not just a fresh face for the brand but also a shift in their marketing strategy. With the global beauty market constantly evolving, HERA aims to harness FELIX’s popularity to reach a wider audience. It’s a smart move, considering K-pop’s global influence and the growing demand for beauty products among fans.
FELIX’s involvement with HERA is expected to create a buzz around the brand, especially among Stray Kids fans and beauty enthusiasts alike. The combination of FELIX’s appeal and HERA’s high-quality products could lead to exciting collaborations, campaigns, and maybe even limited-edition product lines.
This marks the brand’s first change in advertising model in over six years
For those who may not be familiar, HERA has been a staple in the beauty industry for quite some time, renowned for its luxurious skincare and makeup products. The brand has previously partnered with various ambassadors, but after six years, this shift is particularly significant. The decision to collaborate with a young, vibrant idol like FELIX indicates HERA’s commitment to staying relevant in a fast-paced beauty market.
Fans can expect to see FELIX in upcoming advertisements, social media campaigns, and possibly even some exclusive events. The anticipation is already building, and many are eager to see how this partnership unfolds. It’s not just about beauty products; it’s about creating a lifestyle that resonates with a new generation.
In the competitive landscape of beauty brands, making bold moves is essential, and HERA is certainly stepping up to the plate. With FELIX representing the brand, the potential for innovative marketing and engaging content is limitless. It’s an exciting time for both HERA and Stray Kids fans, who will undoubtedly embrace this new chapter.
So, keep an eye out for more updates on this collaboration. Whether you’re a long-time fan of HERA or just discovering the brand, FELIX’s role as a global ambassador is bound to bring some fun and freshness into the beauty scene!