Death of Greg Knipp, CEO of @Dieste, Remembered for Visionary Leadership

Obituary and Cause of death news:

Greg Knipp, CEO of Dieste, Passes Away at 57

Greg Knipp, the esteemed CEO of Dieste, has sadly passed away at the age of 57. Known for his humility and visionary leadership, Knipp was a champion of inclusion and played a pivotal role in building a renowned agency that made everyone feel valued. His colleagues remember him for his unwavering dedication to fostering a supportive environment. In a heartfelt tribute published in ADWEEK, Audrey Kemp reflects on Knipp’s legacy and impact on the advertising industry. His passing is a significant loss to the community, reminding us of the importance of authentic leadership in nurturing talent and creativity.

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Greg Knipp, CEO of @Dieste, has passed away at 57. Colleagues remember him as a humble, visionary leader who championed inclusion, built a celebrated agency, and made people feel truly seen.
My tribute for @ADWEEK:
https://t.co/7MDmFLGqCQ #agencies #obituary #leadership

— Audrey Kemp (@audreygkemp) August 4, 2025

Greg Knipp, CEO of @Dieste, Has Passed Away at 57

The advertising industry is mourning the loss of a remarkable leader, Greg Knipp, CEO of [@Dieste](https://twitter.com/Dieste?ref_src=twsrc%5Etfw), who passed away at the age of 57. His departure has left a profound void in the hearts of colleagues and friends who remember him not just as a visionary leader, but as a genuinely humble person who made everyone feel valued. It’s hard to encapsulate what he contributed to the world of advertising and beyond, but his legacy is one of inclusion and empowerment.

Colleagues Remember Him as a Humble, Visionary Leader

Greg Knipp was more than just a CEO; he was a mentor and a champion for many. His leadership style was rooted in humility, which is a rare quality in today’s fast-paced business world. Colleagues recall how he always prioritized people over profits. Greg’s ability to connect with individuals on a personal level made him an approachable figure within the agency. He was known for creating a work environment where creativity flourished, and every voice was heard. His commitment to inclusivity transformed [Dieste](https://twitter.com/Dieste?ref_src=twsrc%5Etfw) into a celebrated agency that truly reflected the diverse world we live in.

Champion of Inclusion

In an industry that often struggles with representation, Greg Knipp stood out as a champion of inclusion. He understood that diversity is not just a checkbox but a vital element of creativity and innovation. Under his leadership, Dieste became a model for how businesses can embrace a variety of perspectives and backgrounds. His efforts in promoting inclusion didn’t just benefit the agency; they inspired a movement within the advertising industry, encouraging others to follow suit.

Built a Celebrated Agency

Greg’s vision and hard work helped build Dieste into a celebrated agency known for its creative prowess and strategic thinking. His unique approach combined an unwavering commitment to quality with a deep understanding of the market. He believed that great ideas often come from unexpected places, and he fostered a culture where every employee felt empowered to contribute. As a result, Dieste produced groundbreaking campaigns that resonated with audiences and made a significant impact in the industry.

Made People Feel Truly Seen

One of Greg’s most admirable qualities was his ability to make people feel truly seen. He took the time to listen and understand the challenges his colleagues faced, both professionally and personally. This empathetic approach built trust and loyalty among his team, creating a family-like atmosphere at Dieste. Greg’s legacy will continue to inspire future leaders to prioritize connection and compassion in their leadership styles.

In tribute to Greg Knipp, we not only celebrate his remarkable achievements but also the profound impact he had on countless lives. His commitment to inclusion and visionary leadership will forever be remembered in the advertising world. For more on Greg’s legacy and the tributes pouring in, check out [this article on Adweek](https://t.co/7MDmFLGqCQ).