“Latto’s Makeup Transformation Sparks Debate: Double Standards for Dark Skin?”
makeup trends in 2025, representation in beauty standards, cultural appropriation in cosmetics
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Exploring Beauty Standards and Racial Disparities in Makeup Trends: A Closer Look at Latto’s Transformation

In the world of beauty and makeup, the standards of what is considered "acceptable" often vary dramatically based on race, culture, and societal perceptions. A recent tweet by user @amchambw highlighted a striking example of this phenomenon, drawing attention to the differing reactions to makeup transformations based on the skin tone of the individual. The tweet referenced the popular artist Latto, who recently switched to a particular style of makeup that received widespread praise, while similar choices made by dark-skinned Black women were met with criticism and accusations of self-hatred and cultural appropriation. This conversation sheds light on the complex layers of societal expectations, racial identity, and beauty standards in contemporary culture.

The Beauty Double Standard

At the core of this discussion is the double standard that often emerges in beauty and fashion. When Latto, a light-skinned Black woman, adopted a new makeup look, it was celebrated as an enhancement of her beauty. Comments flooded in praising her transformation, with many asserting that the new style suited her much better. However, when dark-skinned Black women make similar choices, they frequently face backlash, being labeled as "self-hating," "white-washed," or "Asian fishing." This disparity raises important questions about why certain beauty choices are embraced in some contexts while being harshly criticized in others.

Understanding Cultural Context

The reactions to different makeup styles are deeply rooted in cultural context. Historically, beauty standards have been shaped by Eurocentric ideals, which often marginalize the features and styles of women of color. In many cases, makeup trends that align more closely with these Eurocentric standards are celebrated when adopted by lighter-skinned individuals, while darker-skinned individuals are scrutinized for straying from traditional representations of beauty within their cultural heritage.

This discrepancy highlights the need for a more inclusive understanding of beauty that embraces diversity rather than perpetuating harmful stereotypes. The criticism faced by dark-skinned women for their makeup choices not only undermines their personal expression but also reinforces systemic racism and colorism that have long plagued society.

The Role of Social Media

Social media platforms, particularly Twitter, play a significant role in shaping public perceptions of beauty. The tweet from @amchambw reflects a growing awareness among users about these disparities and encourages meaningful dialogue surrounding them. As more individuals share their experiences and observations online, there is potential for greater understanding and acceptance of diverse beauty standards.

Furthermore, social media can amplify voices that challenge traditional beauty norms and promote a broader definition of attractiveness. Discussions around makeup and skin tone can foster solidarity among women of color, empowering them to embrace their unique beauty without fear of judgment or criticism.

The Impact of Representation

Representation in the beauty industry is crucial in shaping societal perceptions of beauty. When brands and influencers highlight a range of skin tones and makeup styles, it sends a powerful message about inclusivity. However, the lack of representation for dark-skinned women in mainstream media can perpetuate the belief that certain beauty standards are more valid or valuable than others.

As the beauty industry continues to evolve, it is essential for brands to recognize the importance of catering to a diverse audience. By featuring models of varying skin tones and promoting products that celebrate all forms of beauty, the industry can challenge existing stereotypes and help dismantle the harmful narratives that have long been perpetuated.

Challenging Internalized Racism

The backlash faced by dark-skinned women for their makeup choices often stems from internalized racism—a phenomenon where individuals adopt the prejudices and biases of the dominant culture. This internalization can lead to feelings of inadequacy and self-doubt, making it challenging for women to fully embrace their beauty.

To combat internalized racism, it is vital to foster self-love and acceptance within communities of color. Encouraging open discussions about beauty standards, representation, and the impact of societal expectations can help empower individuals to redefine their understanding of beauty on their terms.

Moving Towards Inclusivity

To create a more inclusive beauty landscape, it is essential for society to recognize and celebrate the diversity of beauty in all its forms. This includes acknowledging the validity of various makeup styles and the personal choices individuals make regarding their appearance.

When discussions about beauty standards arise, it is crucial to approach them with empathy and understanding, recognizing the unique experiences of each individual. Rather than resorting to judgment or criticism, embracing a more compassionate perspective can lead to a richer understanding of beauty that transcends race and skin tone.

Conclusion: A Call for Change

The conversation sparked by @amchambw’s tweet serves as a powerful reminder of the complexities surrounding beauty standards and the impact of societal perceptions on individuals. By acknowledging the disparities in reactions to makeup transformations based on skin tone, we can begin to challenge the existing narratives that perpetuate exclusion and discrimination.

As society moves towards greater inclusivity, it is essential to celebrate the beauty of diversity and encourage individuals to express themselves authentically. By fostering a culture of acceptance and understanding, we can create a more equitable beauty landscape where all individuals feel valued and celebrated for their unique beauty. Ultimately, the goal should be to uplift one another, embracing the myriad of ways that beauty can be expressed in our diverse world.

In conclusion, the beauty industry and society at large must work together to dismantle harmful stereotypes and promote a more inclusive understanding of beauty. Through open dialogue and a commitment to representation, we can pave the way for a future where all individuals, regardless of their skin tone, feel empowered to celebrate their beauty without fear of judgment.

So funny cause when latto switched to this type of makeup everyone said it “looked so good” and “so much better” on her but when dark skin black women do it they’re self hating, white washed and asian fishing https://t.co/LQ5xUjkl4U

— ab (@amchambw) June 5, 2025

So funny cause when latto switched to this type of makeup everyone said it “looked so good”

In the world of beauty and makeup, trends come and go, but the conversation surrounding these trends often reveals deeper societal issues. A recent tweet by user ab pointed out an interesting observation about how different beauty standards are applied to different skin tones. They noted that when popular artist Latto switched to a particular type of makeup, public opinion was overwhelmingly positive, with many comments praising her look. However, the same type of makeup on dark-skinned Black women was met with criticism, labeling them as self-hating or white-washed. This discrepancy raises important questions about beauty standards, racial identity, and societal double standards.

“and ‘so much better’ on her but when dark skin black women do it they’re self-hating”

The makeup industry has long been criticized for applying a narrow standard of beauty that often excludes darker skin tones. When Latto, who has a lighter complexion, embraced a new makeup style, the reaction was largely positive. In contrast, when dark-skinned Black women attempt to adopt similar styles, they are often subjected to harsh scrutiny and accusations of “Asian fishing” or self-hatred. This highlights a troubling double standard that exists within beauty discourse, where the same actions can be perceived entirely differently based on race.

The concept of *self-hating* and *white-washed* beauty is particularly damaging. It suggests that individuals cannot appreciate or adopt certain beauty trends without betraying their own identity. This notion is rooted in a history of colorism and racism that has long plagued communities of color. For example, a piece on colorism from [The New York Times](https://www.nytimes.com/2021/03/24/opinion/colorism-skin-tone-discrimination.html) discusses how societal preferences for lighter skin have led to internalized racism among marginalized groups.

“white washed and asian fishing”

The terms *white-washed* and *Asian fishing* are often used to describe individuals who adopt aesthetics or cultural elements associated with other ethnicities, sometimes to the detriment of their own heritage. In the context of makeup, this can mean that darker-skinned women wearing lighter shades may be viewed as attempting to erase their racial identity. This scrutiny can be incredibly damaging to a person’s self-esteem and sense of belonging.

Social media has amplified these discussions, creating a space where opinions can be shared quickly and widely, though not always constructively. The phenomenon of “Asian fishing,” for instance, has come under fire in recent years, as some influencers have faced backlash for adopting styles that are seen as appropriating Asian culture while not acknowledging their own backgrounds. This has led to heated debates about authenticity and representation in beauty and fashion.

Understanding the Impact of Makeup

Makeup is a powerful form of self-expression, and many people use it to highlight their unique features and embrace their identities. However, the conversation around makeup can often be reductive, focusing solely on aesthetics rather than the complexities of cultural identity. For dark-skinned Black women, makeup trends may be seen as an act of empowerment, a way to celebrate their beauty in a world that often overlooks them.

Yet, the societal perception remains a barrier. When dark-skinned women wear makeup traditionally associated with lighter skin tones, they can face backlash for being perceived as trying to fit into a narrow beauty ideal. This is not only unfair, but it also reflects a lack of understanding about the diversity of beauty within the Black community itself. Many beauty advocates emphasize the importance of recognizing and celebrating this diversity, as seen in the work of organizations like [The Black Beauty Collective](https://www.blackbeautycollective.com).

The Need for a Broader Definition of Beauty

The conversation around beauty standards is evolving, but there’s still a long way to go. The tweet by ab serves as a reminder that beauty should not be confined to a single narrative. The notion that one person’s beauty choice can be celebrated while another’s is criticized based on the color of their skin is fundamentally flawed. We need to embrace a broader definition of beauty that includes all skin tones and celebrates individual expression.

Beauty brands are slowly starting to recognize the importance of inclusivity. The rise of brands that cater specifically to darker skin tones is a step in the right direction, but it’s essential for consumers to demand more from the beauty industry. Companies like [Fenty Beauty](https://www.fentybeauty.com) have made significant strides in providing diverse shade ranges, but as consumers, we must continue to advocate for representation in all aspects of the beauty world.

Conversations Around Makeup and Identity

Conversations about makeup and identity are crucial in dismantling harmful stereotypes. The beauty industry has a responsibility to foster an environment where all individuals feel empowered to express themselves without fear of judgment. When we discuss makeup trends, it’s essential to consider the cultural implications and the historical context that shapes our perceptions.

As society progresses, the hope is for a more inclusive dialogue that allows women of all backgrounds to wear what they want without the weight of societal expectations. We should be able to celebrate each other’s choices rather than tear them down based on preconceived notions of beauty.

Conclusion: Embracing Diversity in Beauty

The tweet by ab encapsulates a significant issue in the beauty world today. It’s time we shift our focus from a narrow definition of beauty to a more inclusive and diverse understanding. Everyone should feel free to explore their identity through makeup without the fear of being labeled or judged. Whether it’s a new lipstick shade or a bold eyeshadow look, beauty should be about self-expression and empowerment for everyone, regardless of their skin tone.

In the end, beauty is subjective and deeply personal. By fostering conversations around these topics, we can work towards a more inclusive beauty landscape that celebrates all individuals. Let’s uplift one another and embrace the diverse expressions of beauty that exist within our communities. After all, makeup should be fun, empowering, and a reflection of who we are, not a source of division.

So funny cause when latto switched to this type of makeup everyone said it “looked so good” and “so much better” on her but when dark skin black women do it they’re self hating, white washed and asian fishing