Warren Donner: A Fashion Visionary’s Legacy Allegedly Lives On
Warren Donner, the esteemed president and cofounder of WD.NY, passed away this week at 75 after a battle with cancer, as claimed by multiple sources. This news has reverberated through the fashion industry, where he made a significant mark with his innovative approach to apparel design and marketing.
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Donner’s journey began in East Meadow, New York, where he graduated from Florida International University. His career in fashion kicked off shortly after, as he honed his skills and built relationships that would prove vital for his later success. In partnership with Edward Zhu, he launched WD.NY, a brand known for its stylish women’s and men’s apparel, catering to various sizes and styles. The company thrived under their leadership, with operations at 209 West 38th Street in New York City.
Those close to Donner remember him not just for his business acumen but also for his larger-than-life personality. His son, Jordan, described him as someone with “an extravagant personal style” who embraced fashion with enthusiasm. He was deeply involved in sales and marketing, forging strong connections with buyers and retailers, which contributed to the brand’s rapid growth.
WD.NY’s creative flair was evident in its marketing campaigns, featuring eye-catching billboards in Times Square. The brand even faced legal challenges, notably a lawsuit from the Donna Karan Company, which they resolved amicably. Over the years, WD.NY expanded its reach, selling to major department stores and discount retailers like T.J. Maxx and Ross Stores.
Beyond fashion, Donner was involved in charity work, particularly with the Sarcoma Foundation, and was a dedicated member of Central Synagogue in Manhattan. As we remember Warren Donner, it’s clear that his influence in the fashion world and his vibrant personality will be missed but never forgotten.