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1. Cannes 2024 decision
2. Clean Creatives Cannes
3. Cannes advertising disruption
Clean Creatives on decision not to disrupt Cannes 2024
Clean Creatives, the anti-fossil-fuel campaign group, is not planning any protests at this year’s Cannes Lions Festival of Creativity. Executive director Duncan Meisel believes that the message to stop working with fossil-fuel clients has been widely heard, including in a recent speech by the UN secretary-general. Despite the challenges of making a splash at Cannes, Meisel will be delivering a session on climate trends. Last year, the group targeted Richard Edelman at Cannes, and they have recognized agencies like Edelman, Ogilvy, and Havas with F-List Awards. Their pledge to refuse fossil-fuel clients has garnered over 1,000 agency signatures.
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Clean Creatives, a prominent anti-fossil-fuel campaign group, has made a strategic decision not to disrupt this year’s Cannes Lions Festival of Creativity. When asked about any planned protests for the event, the group stated that they had not arranged any stunts and were not aware of any disruptive climate protests scheduled to take place. This decision not to disrupt Cannes 2024 reflects the challenges of engaging at such a high-profile event, particularly for a small non-profit organization like Clean Creatives.
Duncan Meisel, the executive director of Clean Creatives, explained the reasoning behind this decision, stating that Cannes is a difficult and expensive place to make an impact, even for larger agencies. Despite not planning any protests, Meisel believes that the message for PR and advertising agencies to stop working with fossil-fuel clients has been resonating more widely this year. This message has been highlighted in a recent speech by the UN secretary-general, emphasizing the importance of cutting ties with fossil-fuel clients in the industry.
Meisel will be attending the festival to deliver a session titled ‘Four climate supertrends that will shape the future of creativity’. This signifies a significant shift from two years ago when the call to drop fossil-fuel clients was made on stage at Cannes. The message has evolved from disruptive actions to official speaking slots, indicating the growth of the movement to eliminate fossil-fuel clients from the industry.
While surprises could still arise, Clean Creatives remains prepared to navigate any unexpected developments during the festival. The decision not to disrupt Cannes 2024 does not diminish the group’s commitment to advocating for change within the industry. In the past, members of Clean Creatives targeted Richard Edelman at Cannes, and the group has also initiated the F-List Awards to recognize agencies that refuse to work with fossil-fuel corporations.
The group’s pledge for creative agencies to refuse to work with fossil-fuel corporations has garnered over 1,000 agency signatures, showcasing the widespread support for this initiative. Clean Creatives continues to push for a shift towards sustainability and environmental responsibility within the advertising and PR industry.
As the industry evolves and awareness around climate change grows, the message to prioritize clean clients and sustainable practices will only become more prominent. Clean Creatives’ decision not to disrupt Cannes 2024 is a strategic choice to focus on spreading their message in a more impactful and constructive manner. By engaging with industry leaders and fostering meaningful conversations, the group aims to drive positive change and inspire agencies to make ethical decisions regarding their client partnerships.
Source: [PRWeek](https://www.prweek.com/article/1827327/clean-creatives-targets-richard-edelman-cannes)
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