Pattison brings back 102.7 The Peak in Vancouver.: Pattison-Revives-The-Peak
Vancouver-102.7-Revival

1. Pattison radio Vancouver
2. The Peak radio station
3. Pattison media group

Pattison Media has made the decision to bring back 102.7 The Peak in Vancouver, discontinuing the NOW! radio format that had replaced it two years ago. The move comes after high hopes for the NOW! brand in Vancouver, where it failed to perform as well as in Edmonton. The Peak, which now broadcasts on HD2, saw success in the last PPM release, particularly with women 25-54. Although some announcers were initially retained, including morning show hosts Jeremy Baker and Charis Hogg, they were let go after six months due to slow traction with HD Radio. The company is excited to reintroduce The Peak as Vancouver’s original alternative radio station.

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Pattison Media has made a bold move in Vancouver by bringing back the beloved alt rock station, 102.7 The Peak. After a two-year hiatus, the station has returned in place of the NOW! radio format, which had replaced it previously. The decision to revive The Peak came after the company’s experiment with HD Radio for the station failed to gain traction.

The Peak’s return to the airwaves has been met with excitement from fans who had missed the station’s unique blend of alternative music. Despite being relegated to the HD2 signal for a period, The Peak managed to maintain a loyal listener base, showcasing the dedication of its audience. Program Director Russell James expressed his enthusiasm for the station’s comeback, noting the support of fans who had discovered new music through The Peak.

The re-launch of 102.7 The Peak also brings a lineup of familiar voices back to the airwaves. Jaclyn Tatay, who previously hosted middays on NOW!, now hosts mornings on The Peak, while Brayden Mack, a former NOW! swing personality, takes on the afternoon drive slot. The return of these familiar voices, along with the station’s commitment to showcasing new music through The Peak Live Lounge, promises an engaging and dynamic listening experience for fans of alternative rock.

Pattison Media’s decision to revive 102.7 The Peak in Vancouver reflects the company’s recognition of the station’s unique place in the city’s radio landscape. By bringing back a beloved station with a dedicated fan base, Pattison Media is catering to the preferences of Vancouver’s alternative music enthusiasts. The return of The Peak also marks a new chapter for the station, with fresh opportunities to engage with listeners and continue to build on its legacy as Vancouver’s original alternative radio station.

In conclusion, the revival of 102.7 The Peak in Vancouver by Pattison Media is a testament to the enduring appeal of the station and its commitment to providing listeners with quality alternative music. With a lineup of familiar voices, a renewed focus on showcasing new music, and a dedicated fan base, The Peak is poised to reclaim its position as a leading alternative radio station in Vancouver. Fans of alternative rock can look forward to an exciting new chapter in the station’s history as it continues to evolve and grow in the years to come.