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1. TikTok marketing for Filipino businesses
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TikTok Shop boosts Filipino businesses – adobo Magazine
TikTok Shop hosted its Pilipinas Summit 2024 in Manila, focusing on empowering sustainable business growth. The event united over 700 brands, businesses, sellers, and content creators, showcasing TikTok Shop’s innovative platform merging content and commerce. With new solutions like Shop Tab and TikTok Shop Mall, the platform has seen a significant increase in livestream views and short video engagement. Local businesses like Josefina’s Homemade Food have thrived on TikTok Shop, experiencing a notable sales boost. With support from the Department of Trade and Industry and brand ambassador Ivana Alawi, TikTok Shop is dedicated to uplifting Filipino entrepreneurs and creators for long-term success.
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TikTok Shop recently hosted its Pilipinas Summit 2024 with the theme “One-Stop Shop Empowering Sustainable Business Growth,” bringing together a wide array of brands, businesses, sellers, content creators, and partners. This event showcased how TikTok Shop’s innovative platform, which combines content and commerce, is helping businesses of all sizes thrive in the digital marketplace.
Since its inception in 2022, TikTok Shop has been dedicated to empowering Philippine businesses by introducing new solutions like Shop Tab, TikTok Shop Mall, and Super Brand Day. These initiatives have led to a significant increase in livestream and short video views, resulting in a 9x growth in the total value of goods (GMV) through Shop Tab. Super Brand Day and TikTok Shop Mall have also seen substantial boosts in GMV and onboarded sellers, respectively, across various categories including electronics, fashion, lifestyle, and FMCG.
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According to Jonah Ople, Category Lead for Fashion at TikTok Shop, over 2 million local businesses, the majority of which are SMEs, are leveraging the platform to connect with consumers and the wider TikTok community. This seamless integration enables SMEs to create a holistic ecommerce experience and connect with new audiences, expanding their reach in the market.
One success story that highlights TikTok Shop’s impact on local businesses is Josefina’s Homemade Food, founded by Abby Ricohermoso. Starting as a small carinderia in Bicol, the business has now expanded nationwide, offering bottled ready-to-eat ginataan products sourced from the Bicol Region. With TikTok Shop’s support, Josefina’s Homemade Food has seen a notable increase in sales, showcasing the platform’s ability to connect local businesses with new customers and drive growth.
Atty. M. Marcus Valdez II, Director of E-commerce Bureau Regional Operations Group at the Department of Trade and Industry (DTI), emphasized the agency’s commitment to supporting digital commerce and collaborating with platforms like TikTok Shop to elevate the experience of MSMEs. Through initiatives like TikTok Shop Summit Pilipinas, the DTI aims to provide inspiration and knowledge to help businesses thrive in the digital landscape.
TikTok Shop’s success in empowering local creators is exemplified by Ivana Alawi, the platform’s brand ambassador known for her engaging social media presence. Through her brands Ivana Skin and AiBeauty, Ivana has achieved significant success on TikTok Shop, underscoring its potential to uplift Filipino entrepreneurs and drive innovation in the ecommerce space.
Looking ahead, TikTok Shop remains committed to supporting Filipino entrepreneurs and creators through initiatives like TikTok Shop Business School and the upcoming 6.6 campaign. By fostering collaboration and innovation, TikTok Shop and its partners are paving the way for inclusive and sustainable economic development in the Philippines.
In conclusion, TikTok Shop’s Pilipinas Summit 2024 showcased the platform’s commitment to empowering Filipino businesses, fostering creativity, and driving positive change in the local ecommerce landscape. With a focus on collaboration and innovation, TikTok Shop is poised to continue supporting businesses of all sizes and driving growth in the digital marketplace.
