Karabo Mahapa : Influencers Mobilize Youth to Vote: Act Now!

Accident – Death – Obituary News : : 1. Youth voter mobilization
2. Influencer-led voting campaign

South Africa’s social media influencers are using their platforms to mobilize the youth ahead of the upcoming general election. Karabo “Kay” Mahapa, a popular TikTok creator, is urging his 350,000 followers to exercise their right to vote. With 42% of registered voters under 40, the younger demographic could have a significant impact on the election. Influencers like Mahapa are stepping into a new role of political mobilizers, encouraging critical thinking and engagement with the electoral process. Despite the challenges, influencers are using their reach to educate and inform their audiences, sparking discussions and driving people to the ballot box.

South Africa’s Influencers Take on Political Mobilising Ahead of General Election

South Africa’s social media influencers, popular with the youth, have been stepping into a new role ahead of this week’s general election – political mobilisers. With 42% of registered voters under the age of 40, the younger demographic could have a big role to play in Wednesday’s election.

Influencer Karabo “Kay” Mahapa, a TikTok creator with over 350,000 followers, is using his platform to encourage his audience to go out and vote. His election-themed videos have resonated with young voters who are feeling uncertain about the country’s future.

While Mahapa has not endorsed any specific political party, he has made it clear that he will not be voting for the governing African National Congress (ANC). This sentiment is echoed by many of his followers, who are tired of the party’s alleged corruption and economic mismanagement.

The influencing business in South Africa has evolved beyond promoting products to include discussing and promoting political ideas. Marketing spending on employing influencers has grown by 78% in the last three years, with influencers becoming the new word of mouth.

Beauty influencer Kay Yarms and comedian Bouwer Bosch are among those using their platforms to encourage voter registration and engage their followers in political discussions. This edutainment approach has proven effective in raising awareness and prompting critical thinking among audiences.

However, the practice of political parties paying influencers to push their propaganda is a cause for concern. Mahapa, who was approached by a political party but declined their offer, believes that influencers should use their power responsibly to educate and inform people.

As South Africa’s 2024 election approaches, influencers like Mahapa are playing a crucial role in driving voter engagement and encouraging young people to participate in the democratic process. While voting alone may not solve all of the country’s problems, influencers are proud to be making a difference in shaping the future of South Africa.