Obituary – Cause of Death : Bettiann Gardner, Trailblazer for Black Women in Business, Dies at 93

Bettiann Gardner Death: ‘Soft Sheen’ Co-founder and Chicago Bulls Co-owner Dies at 93; Was Trailblazer for Black Women in Business

Chicago, IL – The world mourns the loss of Bettiann Gardner, the co-founder of ‘Soft Sheen’ and a co-owner of the Chicago Bulls, who passed away at the age of 93. Gardner, a trailblazer for black women in business, leaves behind a legacy that will continue to inspire and empower generations to come.

Born in Chicago in 1930, Bettiann Gardner grew up in a time of immense challenges and discrimination for black women. However, she defied the odds and emerged as a successful entrepreneur, breaking through barriers and shattering glass ceilings along the way.

In 1964, Gardner co-founded ‘Soft Sheen’ alongside her husband, Edward Gardner. The company quickly gained recognition for its innovative and high-quality hair care products, specifically designed for the unique needs of black women. Soft Sheen became a household name, empowering black women to embrace and celebrate their natural beauty.

Under Gardner’s leadership, ‘Soft Sheen’ experienced remarkable growth and success. The company expanded its product line, introduced groundbreaking marketing strategies, and established itself as a prominent player in the beauty industry. Gardner’s dedication and commitment to excellence earned her numerous accolades and awards throughout her career.

Beyond her contributions to the beauty industry, Bettiann Gardner made history as one of the first black women to co-own a professional sports team. In 1985, she became a co-owner of the Chicago Bulls, a move that broke barriers and paved the way for other black entrepreneurs in the sports world.

Gardner’s influence extended far beyond her business ventures. She was a tireless advocate for diversity and inclusion, actively supporting black-owned businesses and mentoring aspiring entrepreneurs. Gardner’s commitment to empowering black women in business earned her the respect and admiration of countless individuals within the community.

While the cause of Bettiann Gardner’s death has not been disclosed, her passing has left a void that will be deeply felt by family, friends, and associates. Tributes from across the globe have poured in, celebrating her remarkable achievements and the indelible mark she left on the business and sports worlds.

Social media platforms have been flooded with messages of condolences and gratitude for Gardner’s contributions. Many users have highlighted her impact as a trailblazer for black women in business, emphasizing the importance of her legacy in inspiring future generations.

Felicia Williams, a prominent figure in the business community, expressed her sorrow on Twitter, saying, “Bettiann Gardner’s legacy will forever be remembered. She was a true pioneer, breaking barriers and paving the way for black women in business. Rest in power, Bettiann.”

The impact of Bettiann Gardner’s life and work cannot be overstated. Her entrepreneurial spirit, resilience, and determination continue to serve as an inspiration to aspiring black women business owners and entrepreneurs. Gardner’s legacy will undoubtedly endure, as her contributions to the beauty industry and her groundbreaking ownership of the Chicago Bulls continue to inspire generations to come.

As the world mourns the loss of this visionary trailblazer, it is essential to remember and celebrate the remarkable achievements of Bettiann Gardner. Her indomitable spirit and unwavering commitment to empowering black women in business will forever be etched in history..

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— Felicia Williams (@FeliciaWMO) December 29, 2023

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