Nagad Named Most Emerging Brand in Bangladesh for Third Consecutive Year

DHAKA, Bangladesh, Dec. 27, 2023 /PRNewswire/ — Nagad, a renowned mobile financial service provider, has been recognized as the Most Emerging Brand in Bangladesh, experiencing an unprecedented surge in the brand equity index for three consecutive years.

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Nagad was awarded this prestigious accolade at the 15th edition of the Best Brand Award 2023, held at a luxurious hotel in Dhaka. The Chief Marketing Officer, Sadat Adnan Ahmad, Chief Commercial Officer, Md Shihab Uddin Chowdhury, and other top officials of Nagad received this esteemed recognition.

The Bangladesh Brand Forum, in partnership with nSearch Ltd., conducted a comprehensive survey involving 10,000 customer interviews from both urban and rural areas, which identified Nagad as the most Emerging Brand of Bangladesh.

Founder and Managing Director, Tanvir A Mishuk, views this recognition as a reflection of the love from their customers. He states, “While being acknowledged as one of the nation’s premier brands is indeed an honor, our true aspiration lies in garnering the affection of our customers by contributing to the socio-economic development of our country. And that’s exactly what we’ve been striving for over the past four years, culminating adoration of over 85 million customers.”

Furthermore, Nagad has achieved recent successes in digital marketing and various other domains. Tanvir A Mishuk expressed, “These awards serve as evidence of our team’s hard work and dedication. Simultaneously, we are actively enhancing our customer engagement on digital platforms.”

He added, “Our company consistently engages in digital innovations as we evolve to continually address the changing needs of our customers.”

Within just four years of its inception, Nagad has become a favored MFS provider for 85 million customers. Alongside popularizing digital payments across the country and ensuring market competition, the daily transactions on the platform now average $112 million.

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To elevate the customer experience in terms of digital transactions, the world’s fastest-growing company is set to establish a digital bank within a few months. All necessary preparations, including technological upgrades, are nearing completion.

Nagad Receives 10 Digital Marketing Awards 2023

Recently, Nagad Ltd clinched an impressive ten awards, including two gold, at the 7th edition of the Digital Marketing Award 2023 hosted by Bangladesh Brand Forum.

The MFS provider also won two silver and six bronze awards in various categories.

Among the awards received by Nagad Ltd were accolades for “Best Use of PR in Digital Platform” (gold) for the country’s first-ever BMW mega campaign and “Best Use of Influencer” (gold), which brought together Tamim and Shakib in the same frame.

About Nagad Ltd (https://www.nagad.com.bd/)

Nagad Limited is one of the leading MFS operators in Bangladesh’s payment industry, with 85 million registered customers and an average daily transaction of about $112 million. The digital payment platform, known as a successful public-private partnership between the Bangladesh Postal Department and the private sector, was inaugurated in 2019 by Prime Minister Sheikh Hasina of the People’s Republic of Bangladesh.

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SOURCE Nagad Limited